In a struggling economy, marketing your business is more important then ever. You have the products or services that consumers need, however if they do not know your there, you will find yourself out of business quickly. Having a strong marketing plan is essential to your business especially in today’s economy.

In order to draw in the customers and clients you need, it is important that your marketing efforts are noticed. Although marketing your products and services is not difficult, it is important that you follow certain guidelines. Here are 5 hot tips to make your marketing stand out.

Marketing Plan

The old adage ‘you have to spend money to make money’ holds very true in Marketing, especially if you are a start up company. It is critical that you incorporate a major portion of your start up budget for marketing and advertising. This should be a major part of your business plan. Many start up business owners underestimate the importance of a strong
marketing plan.

Competitors Research

Research how your competitors are marketing their business. Is it successful? If you read their marketing material does it hold your attention? That’s the point; you want to hold the attention of the reader from start to finish. Also research the need for your products and services.

Hiring

Determine if you need to hire an outside marketing rep. If your skills lie in areas other then marketing, it may benefit your company to hire a marketing firm. They have the knowledge and resources to get the word out about you.

Visibility

If you do not have the resources to hire a marketing firm, there are ways of getting your business noticed. Hand out business cards at events, post flyers on bulletin boards; you can even hire a few teenagers to place flyers on cars in mall parking lots. The whole point is to get your business noticed.

Digital Branding

Never underestimate the power of the web. The Internet is a portal to the world; using it to advertise your business will get your business a lot of exposure. Choose the right sites you want to advertise on very carefully, rather than just choosing only high traffic sites.

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